EverKind Care Navigators
PREFACE: Brand identity & strategy, art direction and graphic design
Chapter 1: Naming, branding, rack card, business cards
Chapter 2: Web design (coming soon)
FOREWORD: I can confidently say that Peter did not expect what was coming his way when I delivered names to consider and the art created as we went along. That’s the best part of my job. Showing views from a different perspective or thinking outside the box. His new brand is symbolism at it’s purest, and a new identity that fits the calm demeanor of the owner Peter.
SETTING: EverKind…you hear it, say it or even just read it and an automatic sense of relaxation that embodies you. The name is also easy to remember and comes with one of the more attractive leafs in the world, as well as a playful elephant as their new mascot. The ginkgo leaf symbolizes adaptability, resilience, and is culturally symbolic of long life & peaceful aging. The elephant symbolizes wisdom, memory, emotional intelligence, and strong familial bonds.
Many pain points for his clients–usually the children or grandchildren making the decisions–either have a lack of knowledge or are highly stressed due to all the difficult decisions that need to be made in a short period of time. Not only do they have to find a place that they like and afford, but they also often need to find a realtor, a person to clear out junk, an estate attorney, a person to help them navigate the insurance landscape, and possibly a loan advisor. This is where Peter puts his cape on and saves the day.





