Geriaides Healthcare Staffing for Seniors
PREFACE: Brand identity & strategy
Chapter 1: Brand logo for Geriaides and Ambassadors Club Member
FOREWORD: Michael & Marieta spent years in senior care and recruitment, and specialize in legal immigrant and refugee upskilling and senior care placement. The healthcare worker crisis and the unemployed immigrant crisis are two problems that can help solve each other. All Geriaides has to do is guide the solution.
SETTING: Bonus narrative to their new visual brand comes in the form of a King Penguin. Penguins symbolize loyalty, devotion, unity, parental love, elegance, sociability, and adaptability. I created a serviceable and gentle creature, now known as GERI THE PENGUIN.
“Jeff has developed his own unique methodology that digs deep into his client’s business, ambition and vision and delivers a personal and powerful brand blooming with meaning, intent, and attraction. We recommend Jeff to anyone that wants to invest a bit more time into the process to receive a substantial return in the form of a brand they will love. To us, that’s a smart bet.”
